The Good: Max's writing is good. Man knows how to weave a tale. And there is no doubt of large embellishment to his stories. They ring true, as crazy as some may seem.
The Bad: Are we really giving out book deals for stories like this now? I could have been a millionaire, or something. Really, his stories are the same as every other drunken story I have ever heard or experienced. There isn't anything bizarrely special about Max and his antics, other than he's got a little less shame than some and a better vocabulary than many.